EBE Chapter 496 In the Name of Fashion
Chapter 496 In the Name of Fashion
While He Yuzhu and Lou Xiao'e were busy as hell, Yu Haitang and You Fengxia were steadily advancing their careers.
In the past six months, Yu Haitang and You Fengxia have traveled to many countries together, participated in many fashion weeks, and watched many fashion shows.
Today, their understanding and knowledge of fashion is much deeper than that of most people in Hong Kong.
What they saw and heard during this period indeed brought a lot of inspiration to their creations.
So even though Fengtang Photo Studio closes for a week every month, there is still a constant stream of people coming to take photos.
Because every once in a while, Fengtang Photo Studio's new looks and new makeup are very eye-catching.
If these celebrities and ladies want to participate in an event, they will even squeeze into Fengtang Photo Studio just to get their makeup done for the day.
Whenever You Fengxia and Xu Xuelian went to do makeup for them, Yu Haitang would start to study how to create a magazine in order to achieve the goal of guiding the public's aesthetic taste.
Yu Haitang had previously discussed this matter with Lu Yong’s wife Su Zhenzhen.
Su Zhenzhen was also very interested in Yu Haitang's plan to start a specialized fashion magazine, and she immediately stated that she could use all the resources in Lu Yong's hands to help Yu Haitang.
Su Zhenzhen, who has always been a full-time housewife, especially hopes that she can have her own career like Yu Haitang, so now that Yu Haitang has put this opportunity in front of her, she also took it to heart.
However, Yu Haitang was also feeling her way forward, so she hadn't thought through many aspects of starting a fashion magazine, and kept dragging it on.
However, after many discussions, they came up with a name for the magazine.
It’s called “In the Name of Fashion”!
Yu Haitang and Su Zhenzhen invested great enthusiasm and energy in the preparation of "In the Name of Fashion" magazine.
However, the more they prepared, the more they realized that their abilities were inadequate.
"Sister Zhenzhen, I'm afraid we need to hire more people to help us as soon as possible. It seems that it won't work if we just make a decision on the spur of the moment." Yu Haitang discussed with Su Zhenzhen.
Yu Haitang discovered that in order to establish a new banner in the fashion industry, not only unique content and perspective are needed, but also a professional team to support it.
"Yeah, I noticed that too." Although Su Zhenzhen had never worked before, she understood this principle after following Lu Yong around and learning from him.
"But we still have to set a general direction first, so that we can find the talents we need more accurately."
"Ah."
Yu Haitang and Su Zhenzhen were discussing, You Fengxia and Xu Xuelian also expressed their opinions from time to time, and the few of them kept sparking new ideas.
They decided that the magazine should not only have fashion blockbusters, but also interview and collaborate with more well-known Hong Kong designers. At the same time, they should also open a column to popularize fashion knowledge, so that readers can not only understand fashion, but also understand the culture and life attitude behind fashion, guide readers to establish correct aesthetic values, and promote the harmonious unity of inner and outer beauty.
If you want to quickly increase the purchase volume of fashion magazines, you can also cooperate with some skin care brands, makeup brands, and clothing brands, and give out some small gifts to attract readers and make them feel closer to fashion.
After the general direction was determined, several people began to look for suitable candidates to join the team.
Yu Haitang began to look for designers and photographers in Hong Kong who could collaborate with him, and invited them to join his team on a full-time or part-time basis.
Su Zhenzhen used Lu Yong's resources to find reporters with particularly good writing skills, and even spent a large sum of money to poach them.
Lu Yong even raised objections to this, and communicated with his wife in a wronged tone, "Zhenzhen, even if you value this magazine very much, isn't it a bad idea to poach people directly from me?"
"The salary you get from your newspaper is a waste of talent. I'm helping people, what's wrong with that?" Su Zhenzhen looked at Lu Yong.
"Didn't you say you would fully support me? I've only recruited one or two people, and you're not happy about it?"
"With pleasure, with pleasure." Lu Yong had to smile apologetically. It was because he had made such bold statements in the first place, and now he could only swallow the bitter fruit himself.
In addition, Su Zhenzhen also found a number of people from newspapers to be responsible for the editing, operation and promotion of "In the Name of Fashion" magazine.
Of course, Su Zhenzhen did not poach these people directly, otherwise Lu Yong would have to find her.
The only thing we can do is to pay them more and let them work more overtime.
As time went by, the preparation work for "In the Name of Fashion" magazine gradually came to an end.
Now that we have the idea and the staff are in place, the next step is the highlight: what content should be published in the first edition of the journal!
Yu Haitang and Su Zhenzhen are well aware that the content of the magazine's first issue is crucial as it will directly affect readers' first impression of "In the Name of Fashion".
The inaugural issue should not only showcase the latest fashion trends, but also reflect the magazine's unique perspective and depth.
"I think the theme of our first issue should reflect our characteristics. For example, we can do a special issue on 'Fashion and Self'." Yu Haitang put forward his suggestion at the meeting.
Su Zhenzhen nodded in agreement. "This is a good theme. It is both fashionable and profound. It will resonate with readers. Haitang, which famous designers have you talked to so far? We can ask one or two of them to talk about how they express themselves through fashion."
“No problem.” Yu Haitang continued, “When shooting the fashion blockbuster this time, it would be best to invite celebrities with high national popularity to show their unique style of dressing, so that readers can see the diversity and inclusiveness of fashion.”
You Fengxia and Xu Xuelian also put forward their own opinions. They believed that makeup and styling are also a way to express oneself. They suggested adding makeup tutorials and styling analysis to the magazine so that readers can not only appreciate but also learn how to create a style that suits them.
The discussion among them became more and more heated, and the content of the first issue gradually became richer.
After determining the content of the first issue, Yu Haitang and Su Zhenzhen began to contact the previously selected designers, photographers and reporters, assigning tasks to ensure that every link was completed with high quality.
At the same time, Su Zhenzhen used Lu Yong's resources to start promoting the magazine.
Yu Haitang also took advantage of He Yuzhu's clothing brand and gave away clothing store coupons in the magazine. As long as readers cut out that page of the magazine, they could use it as money in the clothing store.
After everyone had their own responsibilities, the preparation of the magazine proceeded in an orderly manner.