EBE Chapter 99 Named After Stars
Chapter 99 Named After Stars
Oriental Daily was founded by the Ma brothers in 69. It was also at this time that the Ma brothers gave up the white powder industry.
Focusing on the development of Oriental Daily News, since 72, the daily sales have reached more than copies.
Five hundred thousand copies may not seem like a lot, but it is actually a lot.
Moreover, Hong Kong in this world has a population of 20 million, and the total sales of all newspapers in Hong Kong are about 3 million copies per day.
The price of a newspaper is now HK$1.2.
Five hundred thousand copies a day means six hundred thousand Hong Kong dollars. After deducting the expenses for various newspapers and labor costs, it is no problem to make a net profit of 35%.
In other words, Oriental Daily's net profit was as high as HK$210,000 a day.
At the end of the year, the total profit was more than 70 million Hong Kong dollars. This was just the Oriental Daily News, and there were also newspapers and magazines.
Although the sales volume is not as good as that of newspapers, the unit price is relatively high, so it is not a problem to make 20 to 30 million yuan a year.
Combined with other industries, a net profit of 100 million yuan a year is simply a piece of cake for the Ma brothers.
Moreover, once Oriental Press goes public, their wealth will reach billions in the blink of an eye.
This is not much more than what they make from selling drugs. With this calculation, it is no wonder that the Ma brothers are willing to give up the white powder business and focus on Oriental Newspaper.
Apart from being a legitimate industry, it also makes more money than selling fans. The reason why Oriental Daily has developed so fast is mainly because of the background of the Ma brothers.
Whether it was the underworld or the black and white world, what was there that the Oriental Daily dared not report? As long as it was not too extreme, no society would make enemies with the Ma brothers.
As for the Hong Kong government, they cannot just close down a newspaper because that would cause too much negative news.
Su Ruiwen also has the same conveniences as the Ma brothers. Although he doesn't understand the media, it doesn't matter, as long as Le Huizhen understands.
That newspaper is run by his woman, how dare that society come and cause trouble?
"Is it okay?" Le Huizhen's eyes suddenly lit up and she looked at Su Ruiwen.
Le Huizhen has a different personality from other women. If possible, she really wants to be a strong woman.
"Of course." Su Ruiwen nodded and said, "As long as you want to do it, I will escort you from behind. No matter what you report, no one will cause trouble for you."
Su Ruiwen had a confident expression on his face. His Ma brothers had all been there, and they had to give him face in the underworld, not to mention that Su Ruiwen was now very popular. Who would dare to cause trouble for him because of such a thing?
"Awen, thank you." Le Huizhen looked at Su Ruiwen excitedly.
As she spoke, Le Huizhen slowly approached Su Ruiwen.
"Hey, what's wrong with you two in broad daylight..." Half an hour later, Li Xinxin came in and said with some disgust when she saw the scene on the sofa.
"Don't give me that. You and Awen were on the sofa too..." Le Huizhen glanced at Li Xinxin.
When she was crazy, she didn't know what would happen. Li Xinxin stopped talking immediately. She was not as tough as Le Huizhen.
"Xinxin, come here." Su Ruiwen waved at Li Xinxin.
Afterwards, Li Xinxin came over obediently and sat next to Su Ruiwen.
"I just told Azhen to start a newspaper. What do you think?" Su Ruiwen looked at Li Xinxin and asked.
"Newspaper?" Li Xinxin thought for a moment and said, "Of course that's good."
"But the newspaper industry is very competitive right now. Where should I start?"
This is true. There are dozens or even hundreds of newspapers in Hong Kong now, and the competition is extremely fierce.
"What do you think?" Su Ruiwen looked at Azhen and asked.
"That's what I think." Le Huizhen said, standing up and saying, "I started with the entertainment newspapers. Now the lives of Hong Kong Island citizens are getting better and better, and they are paying more and more attention to those stars..."
The more Le Huizhen talked, the clearer her mind became. As expected of a reporter, her vision and observation were indeed very sharp. According to what Le Huizhen said, she would start with entertainment newspapers to build a reputation first.
The entertainment industry in Hong Kong is supported by some gang leaders. After all, this is the best way to launder money. Even many film companies are run by gangs.
Others dare not expose which film and television stars because they are worried about retaliation from the gangs. After all, the gangs also rely on these stars to launder money for them.
But Le Huizhen is different. She doesn't care about these things. With Su Ruiwen as her backer, what can the society say?
Of course, the main reason is that the matter is not big and does not involve core interests, so it doesn’t matter.
“Once our entertainment newspapers have established themselves, we will enter the daily newspaper, economic newspaper and other circles.”
Le Huizhen was planning the blueprint in her mind with great ambition.
"Don't forget, there are also horse racing books." Su Ruiwen looked at Le Huizhen and said, "Betting on horses is a daily routine for Hong Kong Island citizens. If there is an authoritative horse racing journal, it will definitely sell like hot cakes."
"Yes, and there is also horse racing." In other words, dog racing is not so popular now, otherwise it would have been very profitable in the past few years.
How did Oriental Daily start out? Didn’t it rely on dog stories to make them famous and then rise to prominence?
For example, other newspapers such as Sing Tao Daily and Ming Pao cannot even compete with Oriental Daily in terms of sales.
"Awen, what do you think our newspaper should be called?" Azhen looked at Su Ruiwen and asked with anticipation in her eyes.
"As for the name..." Su Ruiwen thought for a moment, and suddenly an idea flashed in his mind. Then he said, "How about naming it after a star?"
"Xingchen?" Azhen was a little confused.
The name of Xingchen means that our goal is the sea of stars.
"The entertainment newspaper is called Xingchen Entertainment News, the current affairs newspaper is called Xingchen Times, the news newspaper of the day is called Xingchen Daily, and then Xingchen Horse Racing News, Xingchen Economic News... and so on, all are named Xingchen.
In the future, we can create other sections, or publish weekly magazines or journals named after stars.
In this way, we can quickly make our Xingchen News famous. "Su Ruiwen said, and suddenly an idea popped up in his mind.
Looking at Le Huizhen, he said, "There's no need to open up the market with entertainment newspapers first. Just issue all these newspapers at once. So many newspapers named after stars will definitely cause a sensation."
"Ah Wen, isn't this too much of an investment?" Ah Zhen hesitated. If he lost money, tens of millions of dollars would be wasted.
If Su Ruiwen's idea is to be implemented, hundreds or even thousands of foreign reporters will be needed to set up the structure.
Then there are other talents, such as writers who write articles, editors who are responsible for review, printing and so on.
Adding them all together, there are at least a thousand people. If each person earns an average of 2,000 yuan a month, the monthly salary alone would be 2 million.
Add in the venue fees, equipment, etc., and all in all, ten million is an understatement.