EBE Chapter 204 The immersion heater is put into production; Pengfei returns.
Chapter 204 The immersion heater is put into production; Pengfei returns.
The investment in the refrigerator factory is progressing exceptionally smoothly, and everything is proceeding in an orderly manner.
Throughout the entire process, Zhuang Chaoying remained resolute in her insistence on registering the shares under Huang Ling's name.
Zhuang Chaoying truly became someone who worked for Ah Ling.
He had no complaints about it and was full of enthusiasm, but he was willing from the bottom of his heart and was eager to do it.
At this point, the immersion heater project was on track and had begun mass production.
Several names were proposed by everyone regarding this hot water dispenser that is about to be launched on the market.
"New Life" signifies that this product can bring a brand new and convenient experience to people's daily lives, just like opening a new chapter in life;
"Beautiful" embodies the hope that it will add beautiful elements to users' lives and make the daily task of boiling water simple and comfortable;
"Benefiting the people" reflects the product's aim to benefit the general public at an affordable price, making it a practical and useful item that every household can easily own.
After a thorough vote by all participants, "Newborn Brand Hot Water Heater" was ultimately chosen.
Once the name was decided, the next step was to design the brand's graphic.
Factory Director An designed a unique logo: a crescent moon shape; below the crescent moon are clear and eye-catching pinyin letters, which are simple, easy to remember and recognize.
Zhuang Chaoying immediately instructed Factory Director An to begin registering the trademark.
The Trademark Law officially came into effect on March 1, 1983, providing a strong legal basis for the brand protection of many enterprises.
Zhuang Chaoying was well aware of the importance of brand protection. He not only asked Director An to register the trademark "Xinsheng Brand Hot Water Quickly", but also asked him to register the generic name "Hot Water Quickly".
After all, the structure of such products is relatively simple. As long as someone takes one apart, they can roughly understand its internal composition, making it very easy to imitate.
He had already inquired with the system and learned that the Patent Law had not yet been introduced and would not be introduced until 1985.
Zhuang Chaoying thought that even if counterfeit products appeared on the market, they must never use the name "Hot Electric" again, so as to maximize the uniqueness and market competitiveness of their products.
At the same time, in order to establish a good brand image and win consumers' trust, they have also formulated a comprehensive after-sales guarantee policy.
It is clearly stipulated that the electric kettles produced by the company will be provided with a warranty service of up to three months.
During these three months, users need not worry about any damage caused by product quality issues, as they can enjoy free replacement and free repair services.
However, if the product is damaged due to improper use by the user, the manufacturer can only helplessly state that it will not be held responsible.
After signing the contract, Zhuang Chaoying was not satisfied with the current results of the hot water project, but set her sights on a longer-term perspective.
He took out the blueprints for an electric kettle from his briefcase and handed them to Director An.
Unfolding the drawings, one can see that the basic structure of the electric kettle is simple and clear.
With a heating plate cleverly added to the bottom of the kettle, this automatic shut-off electric kettle is clearly much more upscale than an electric kettle with a built-in heater.
Zhuang Chaoying specifically pointed out that the most important core component of this electric kettle is the thermostat.
Developing this thermostat was no easy task; it required a significant investment of time and effort in repeated experiments and research.
Zhuang Chaoying had already planned it out. By the time Director An and his team developed the thermostat and put it into production of electric kettles, the market share of electric kettles would likely be saturated, and counterfeit products would certainly emerge in large numbers.
At this crucial moment, launching an upgraded electric kettle is undoubtedly a powerful "trump card" that will catch competitors off guard, seize new market share, and lead a new wave of consumer enthusiasm.
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August arrived in the blink of an eye.
A week after August, Xiang Pengfei finally ended his vacation in his hometown and took the train back to Suzhou.
Zhuang Chaoying rode her bicycle to the train station to pick him up.
The train station was bustling with people.
Zhuang Chaoying stood at the exit, her eyes carefully searching for Xiang Pengfei's figure in the crowd.
Finally, he saw a little guy squatting on the steps of the exit, his body curled up in a ball, with a large suitcase sitting steadily under his bottom.
Zhuang Chaoying pushed her bicycle and walked quickly towards Xiang Pengfei. "Pengfei!!"
Xiang Pengfei, who had been intently watching the ants moving their nest on the ground with his head down, looked up at the familiar voice, his eyes lighting up instantly. "Uncle!"
He quickly got up, still holding his duffel bag, and ran to Zhuang Chaoying's side in a few steps.
Zhuang Chaoying looked Xiang Pengfei up and down. He noticed that Xiang Pengfei's face was tanned dark and he still had the lively energy he had from playing wildly in his hometown.
Zhuang Chaoying smiled, shook her head, and patted the back seat of the bicycle. "Pengfei, get on, let's go home."
Xiang Pengfei hung the bag on the handlebars of the bicycle, then went around to the back of the bicycle and nimbly straddled the back seat.
Zhuang Chaoying rode her bicycle steadily, taking Xiang Pengfei and heading home.
When Zhuang Chaoying arrived at the gate of the courtyard and parked her bicycle, Xiaoting, Tunan, and Dongzhe all ran out to greet her.
"Brother Pengfei!"
Tu Nan also joked with a smile, "Pengfei, you're finally back! If you hadn't come back, the Olympics would have been over. We could have watched it for two more days."
Xiang Pengfei smiled broadly and warmly hugged Dongzhe and Tunan. "I missed you guys too, and of course my sister, Xiaoting. I brought you some delicious food."
Zhuang Chaoying parked her bicycle in the yard, then picked up Xiang Pengfei's luggage bag and strode into the house.
Xiang Pengfei went into the house, took the luggage bag, and took out two pieces of cured meat, dried chili peppers, and dried pears.
As he took them, he excitedly introduced these local specialties he had brought from his hometown to everyone.
"Uncle, this tea was specially brought for you by my mother. She repeatedly told me that you work so hard every day, and drinking some good tea can help you relax." Xiang Pengfei said as he took the packet of tea from his luggage bag and handed it to Zhuang Chaoying.
"This dried pear is especially delicious, Xiaoting. This is especially for you."
"And this cured pork, two strips in total. My mom said that I'm not only troubling my uncle and aunt here, but also the neighbors, so she specially asked me to send some to Aunt Song's house as a token of my appreciation."
Looking at all these things in front of him, Zhuang Chaoying knew his sister Hualin too well. Life in Guizhou Province was not easy to begin with, and these things must have been saved up little by little by her through frugality.
Moreover, Hualin would send Pengfei's living expenses to A-Ling every month without fail, a level of responsibility that far surpassed that of the rest of the Zhuang family.
Zhuang Chaoying patted Xiang Pengfei on the shoulder. "Pengfei and your mother brought us so much delicious food. Go play, your uncle will cook for you right away."
Xiang Pengfei brought two bags of dried pears. He took out one bag and prepared to share it with everyone.
The rest was intended for his aunt.
Dongzhe was eating the dried pear that Xiang Pengfei had handed him. "Xiaoting, let's go watch the Olympics broadcast together. There's a basketball game today."
Xiaoting waved her hand. "I'm not going. I want to read a novel. You guys can read it. I recently borrowed a really exciting book, and I'm currently at a crucial point."
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